3 Areas Where Distributors Should Leverage Cloud CRM
Cloud CRM systems allow distributors to capitalize on customer information and manage transactions more efficiently.
2 min read
FullQuota Editor : Aug 7, 2014 1:00:23 AM
Poor business process can slow down even the most successful managers and their teams. Unless a team is following a well implemented and thought-out process for maintaining efficient operations, managers will see harmful bottlenecks in sales, order processing and fulfillment. To avoid these issues, we’ve put together a few tips for process improvement.
Once you’ve decided how your process can break down into more manageable sections, the process improvement can begin. Choose one of the individual departments; take order management, for instance. Interview the team to understand the process of order management from the time an order is received until fulfillment begins. Include as many voices as possible to get a comprehensive overview of the tasks involved and possible areas for improvement. Probe the process for pains and bottlenecks. Where do things get confusing or require the knowledge of one person alone? How can the process be standardized so anyone in the department could pick up the process at any stage and know how to continue? Take notes and follow this process for each of the individual units you’ve defined within your company.
As with our first tip, it’s a good idea not to bite off more than you can chew. Plan and execute a staged implementation process. Roll out your changes to a test team first. For example, if you’re implementing a new Customer Relationship Management (CRM) software, train the sales staff to start using this product first. Judge the progress of the sales team in using the new process by examining leads and opportunities as well as movement of those opportunities through the pipeline. Interview the sales staff and fine tune the process.
Once the process improvement steps take root in one team, begin to do a phased roll out to the rest of the company. Closely monitor the roll out and handle problems as they arise.
Even if the process works out pretty well with one of your departments, there’s still a chance for problems to arise elsewhere in the company. Prepare yourself to meet these challenges and know that they don’t necessarily indicate a failure of your plan as a whole. In most cases, a well-planned and carefully implemented process improvement solution will require some tweaking to fit the unique demands of your company.
Looking for more information about process improvement? Contact Business Solution Partners to speak to an expert today!
Cloud CRM systems allow distributors to capitalize on customer information and manage transactions more efficiently.
Implementing customer relationship management (CRM) software can be a challenging process. But many wholesale distributors and manufacturers decide...
Technology solutions can help distributors to better manage their inventory, which in turn improves order fulfillment and increases customer...