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Ron Rubens: Nov 10, 2023 9:58:13 AM
In the dynamic landscape of the consumer packaged goods (CPG) industry, strategic planning plays a pivotal role in achieving sustainable growth and market success. Amidst various planning methodologies, the spotlight is increasingly turning towards...
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Ron Rubens: Nov 6, 2023 10:13:32 AM
In the fast-paced world of Consumer Packaged Goods (CPG), understanding your Key Performance Indicators (KPIs) for trade promotions is crucial....
1 min read
Ron Rubens: Nov 2, 2023 10:17:54 AM
In today's fast-paced food and beverage industry, where competition is fierce and consumer demands are constantly evolving, staying ahead of the...
1 min read
Ron Rubens: Oct 31, 2023 3:56:53 PM
Navigating the Trade Promotion Maze: Top 5 Challenges CPG Companies Face and How to Overcome Them Trade Promotion Management (TPM) is a vital...
