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Helping Dealers Attract & Increase Customer Revenue

Helping Dealers Attract & Increase Customer Revenue

In partnership with Logicblock for eCommerce and Elite Extra for Proof-of-Delivery, BSP is constantly looking for ways to configure and customize the ISG/ISSA Edition of Oracle NetSuite to help Dealers achieve these 4 ROI metrics:

  1. Attract and increase customer revenue.
  2. Find opportunities to increase margins.
  3. Streamline operations, and
  4. Leverage real-time business metrics for proactive decision-making. 

In this article, I’ll address #1 - How does the ISG/ISSA Edition of NetSuite help Dealers attract and increase customer revenue?

Logicblock:

It all starts with Logicblock and the flexibility of creating the exact look and feel you want for your eCommerce site to attract your target market. Combine this with rich category and product details from multiple vendor catalogs, SEO, native or 3rd party search engine options, plus shopping lists & favorites functionality and you have a solid foundation for attracting and retaining customers.

The icing on the cake for revenue generation is the competitive pricing capabilities with Item411 built into Logicblock. This gives you the ability to strategically price your items lower than what Amazon, Walmart or Staples have displayed on their websites, but within a profit margin you’re comfortable with.

It also allows you to reveal your competitors’ item prices to your customers, but only if they’re higher than yours. With these features, your customers have the financial incentive to stay and browse on your Site, knowing they’re getting the best price when they place their orders. 

Logicblock also makes it easy to win the business of customers who require punch-out and/or EDI order capabilities, in addition to purchasing policies with approval workflows for larger, departmental organizations.

NetSuite:

With all the Sales Order data flowing into NetSuite from Logicblock, it’s easy to leverage NetSuite’s reporting tools to notify your team of revenue-generating opportunities. Sales reps can automatically be emailed when customers haven’t purchased in X months, as an example.

Or perhaps, when a customer purchases product X, you’d like to notify your sales rep to give them a call to discuss add-ons, or complementary product Y (upsell/cross-sell). It’s up to your imagination regarding what types of queries can be created to track customer buying behaviors that you’d like your team to act on.


ISG/ISSA Edition of NetSuite contact information: For a demonstration and/or further discussion of any of the areas outlined above, book a meeting directly into the calendar of our ISG / ISSA Expert Melody Flynn or contact her via email today!

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