Making the Switch to Inbound: 5 Tips To Transform Your Traditional Marketing Strategy

With the revolution of technology, today’s buyer has changed and traditional marketing techniques no longer work. The way that people make their purchasing decisions has changed and now, more than ever, buyers want to make an educated purchase.

This means that buyers are using the internet to provide them with helpful information to make better buying decisions. In fact, research has shown that over 75% of users never scroll past the first page of search results. If your website isn’t on the first page of Google, your company is missing out on potential customers.

Since the face of marketing has changed, companies need to consider new marketing strategies that better reach their target buyer. Want to learn how to make the switch to inbound marketing and better target your prospective clients? Read these five tips below to get started:

• Perform a website health check: 93% of online experiences begin with a search engine. Does the copy on your website match what your potential buyer would be searching for? Make sure your website can be found by your target buyer by ensuring you have proper SEO and keywords in place on your site.

• Take a content asset inventory: Most companies have some sort of content available to potential prospects, whether it be whitepapers, e-books, or tipsheets. Take an inventory of your available assets and see if there is anything that you can spruce up in accordance with inbound marketing best practices.

• Embrace social: 1 in every 8 minutes spent online is spent on Facebook. In fact, 41% of B2B companies have acquired a company through Facebook (67% for B2C companies). By embracing social networking and promoting your business through social channels, companies will see an increase in website traffic and higher quality of leads.

• Start a blog: Companies that have a blog receive over 55% more website traffic than companies that do not. In addition, 57% of companies have acquired a customer from their company blog. By having educational content available on your website your company can be found easier by both search engines and buyers, as well as establishing your brand as an authority in your niche or industry.

• Figure out what’s working (and what’s not): It’s important to know which marketing strategies are working and which aren’t. Use tools like HubSpot’s Marketing Grader to see how well your website is performing and where your company’s weak spots are.

There are many facets to inbound marketing that require knowledge and expertise from a seasoned inbound marketing agency. Looking for more information? Contact Business Solution Partners today to discuss how to transform your digital marketing strategy.

Check out this slideshare deck below from HubSpot for more information!